DIGITAL MARKETING & BRANDING BLOGS

Have you ever considered taking a step back to think about the persona or image that your business

portrays? In this post, we take a look at several key points to consider when rebranding or updating your business and how they play into the success of your company.  Why would you Rebrand yourself and your business?  There are many reasons you might want to rebrand yourself or your business. Maybe your brand has become stale and you need to refresh it to stay relevant. Or maybe you’ve reorganized your business and your brand no longer accurately reflects what you do. 

Whatever the reason, rebranding can be a great way to breathe new life into your business.  Rebranding can also be a great opportunity to update your visual identity. If your logo is outdated or your website is looking dated, rebranding is a chance to give yourself a much-needed facelift.  Of course, rebranding isn’t something you should do on a whim – it’s a big decision that should be carefully planned and executed. 

But if you do it right, rebranding can be hugely beneficial for your business.  Is it economically, environmentally, or politically sensible for branding to become more sustainable?  ‘’We at BubbleCo have a lot of discussions these days about the need for businesses to become more sustainable.’’- Founder of BubbleCo. Marketing. While there are many different ways to interpret what sustainability means, one common thread is the idea of reducing our reliance on non-renewable resources.  

That could mean anything from using recycled materials in our products to finding ways to reduce energy consumption in our manufacturing processes. But it also applies to how we brand and market ourselves.  Traditionally, marketing has been all about creating a desire for a product or service. It's about persuading people that they need something that they may not have even known they wanted. And a lot of that persuasion has been done through wasteful means, from billboards and TV commercials to paper flyers and junk mail.  But as we become more aware of the impact our consumption has on the planet, we're also starting to question whether this way of doing business is sustainable in the long run. Is it really necessary to print millions of flyers when we can reach just as many people with a digital campaign? Do we need so many billboards when we could use other, less intrusive forms of advertising?  The answer is probably not. So if we're serious about making our businesses more sustainable, 

 How does this involve Design thinking?  Design thinking is all about finding creative solutions to problems. 

It involves looking at a problem from different angles and brainstorming creative ways to solve it. This can be applied to rebranding yourself or your business. When you're trying to figure out how to rebrand, it's important to think about what you want your new brand to say about you or your business. What are your goals for the rebrand? What kind of image do you want to project? Once you have a clear idea of what you want, you can start thinking about how to make it happen.  

There are a lot of different ways to go about rebranding, and design thinking can help you come up with the best solution for your specific situation. If you're not sure where to start, try looking at some case studies or examples of successful rebrands. See what others have done and see if there's anything you can learn from their experience. Then, start brainstorming your ideas and put together a plan for how you're going to execute your rebrand. Remember, the goal is to create something unique that will resonate with your audience. So get creative and have fun with it!  What are the benefits of design thinking in a business context? BubbleCo believes design thinking is a process that can be used to solve complex problems and create innovative solutions. It involves creative thinking, collaboration, and an iterative process. 

Design thinking has been applied in many different contexts, including business, education, and government.  There are many benefits of using design thinking in a business context. Design thinking can help businesses to better understand their customers and their needs. It can also help businesses to develop new products and services that are more likely to be successful. Additionally, design thinking can help businesses to improve their internal processes and communication.  What are the implications of sustainability marketing?  Although "sustainability" has become something of a buzzword in recent years, its importance cannot be underestimated. Businesses that adopt sustainable practices not only improve their environmental impact but can also boost their bottom line.  However, implementing sustainability into your marketing strategy can be tricky. You don't want to come across as preachy or "greenwashing" your products. Instead, focus on ways that sustainability can benefit your customers and your business.  

For example, if you're selling eco-friendly products, make sure to communicate the benefits of these products. What are the ecological advantages of using them? How do they help the planet? And what does that mean for the customer's wallet?  Be transparent about your sustainable practices as well. Showcase how your company is working to reduce its carbon footprint or use recycled materials. Customers will appreciate your commitment to environmental responsibility.  

Finally, don't forget that sustainability is an ongoing journey. As you continue to reevaluate and improve your practices, keep your customers updated on your progress. They'll be happy to know that they're supporting a brand that is constantly striving to be more sustainable.  

Conclusions  After reading this article, it's clear that rebranding is a serious process that should not be taken lightly. It's important to do your research, know your goals, and be prepared for the hard work ahead. 

But if you're ready for a change and up for the challenge, rebranding can be an exciting and rewarding experience. Good luck!  

You may have the best product in the world, but without proper marketing, it will never reach its full potential. There are many ways to market your product, but not all of them are created equal. In this article, we will be discussing five organic ways to market your product so that you can reach a larger audience without breaking the bank.  

What is organic marketing?  

We at BubbleCo always encourage our Social Media Managers to keep innovating new ways to outreach our audience. Organic marketing is a type of marketing that focuses on creating natural, or “organic”, results. This means that organic marketing campaigns are not paid for by advertisers. Instead, they are earned through the use of SEO (search engine optimization) techniques.  

Some examples of organic marketing techniques include: creating informative blog posts, optimizing website content for search engines, and creating social media accounts on popular platforms like Facebook, Twitter, and Instagram.  Organic marketing can be an effective way to reach your target audience without spending a lot of money on advertising. However, it takes time and effort to create organic results. For this reason, it is important to plan and execute your organic marketing strategy carefully.  

Why use organic marketing methods?  

There are many reasons why you should consider using organic marketing methods to promote your product. Organic marketing is a sustainable and environmentally friendly way to market your product. It is also a more efficient and cost-effective way to reach your target audience.  Organic marketing methods are also more likely to create long-term customers and brand loyalty. This is because organic marketing techniques build trust and credibility with your target audience. They are also more likely to be remembered and shared, which can help to increase your reach even further.  If you are looking for ways to market your product in a more sustainable and effective way, then organic marketing could be the perfect solution for you.  

Here are a few tips:  

1. Use attractive visuals.  Make sure that your product photos are high quality and attractive. People are more likely to buy a product if it looks appealing.  

2. Use engaging descriptions.  Your product descriptions should be clear and concise. They should also be interesting and engage potential customers.  

3. Use targeted keywords.  Use keywords that are relevant to your product and target audience. This will help you reach the right people with your marketing message.

4. Use hashtags.  Hashtags can help you reach a wider audience on social media platforms. Use relevant hashtags when promoting your product to make it easier for people to find you.

If you feel you need more for your intellect appetite get in touch with BubbleCo Marketing team members.